MacroXray logoMACROXRAY
Products
OptimizeCraveBenchmark
HomeProductsProtein BarPure Protein Bars (Chocolate Deluxe)
← Back to Protein Bar
Pure Protein

Pure Protein Bars (Chocolate Deluxe)

Chocolate Deluxe · Milk Protein Isolate, Whey Protein Isolate, Whey Protein Concentrate, Hydrolyzed Collagen · 50g serving

#28in Protein Bar(433)
Collagen✓ Gluten-Free
1/3
XRay Score
82/100
Performance
P/kcal$P:F▾ CFb
At-a-Glance
21g
Protein /serving
2g
Fiber /serving
180
kcal /serving
11.7g
Protein /100kcal
Performance
ProteinEfficiencyValue forMoneyLeannessLow CarbFiber
Where to Buy
Amazon USBest value
12-Bar Box · 12 servings
US$1.24/serving
US$14.88 for pack
Buy Now
Ships to: USA
🇺🇸 Prices in USD
Affiliate link · we may earn a small commission
View more buying options

XRay Summary

  • Ranks #28 of 433 · XRay Score 82/100
  • Strength: Value For Money (Top 1%)
  • Weakness: Fiber (Bottom 81%)
  • Protein Source: Milk Blend
  • Flavor: Chocolate
  • Dietary: Gluten-Free

Pure Protein Bars (Chocolate Deluxe) by Pure Protein earns a strong position in the rankings in the protein bar category with an XRay Score of 82/100, placing #28 out of 433. Its strongest dimension is value for money (top 1%), standing out on cost-effectiveness. On the flip side, fiber content is minimal (bottom 81% of the category). It uses a milk protein blend, offering both fast- and slow-release amino acids. It comes in a chocolate flavor profile. This product also is gluten-free.

How It Ranks

Ranked against 433 products in this category.

XRay Score5D weighted score across all dimensions
#28 of 433
82/100XRay Score
Protein Efficiencygrams of protein per 100 kcal — higher is better
#19 of 433
11.7g/100kcal21.0g/serving96th percentile
Value for Moneygrams of protein per unit of currency — higher is better
#2 of 401
16.9 g/US$100th percentile
Leannessprotein-to-fat ratio — higher is better
#20 of 419
4.7:196th percentile
Low Carbnet carbs per 100g — lower is better
#202 of 379
30.0g/100g15.0g/serving47th percentile
Fiberfiber per 100g — higher is better
#298 of 366
4.0g/100g2.0g/serving19th percentile

Leaderboard

XRay Score — Protein Bar (433 products)

RankProductProtein Eff.g/100kcalScore/100
#1
David Protein Bar, Cake Batter
David Protein Bar, Cake Batter
David
18.7g/100kcal97
···
#26
Protein Bar, Birthday Cake
Protein Bar, Birthday Cake
Quest Nutrition
11.1g/100kcal83
#27
Protein Bar, White Chocolate Raspberry
Protein Bar, White Chocolate Raspberry
Quest Nutrition
10.5g/100kcal82
#28
Pure Protein Bars (Chocolate Deluxe)
Pure Protein Bars (Chocolate Deluxe)
Pure Protein
11.7g/100kcal82
#29
Pure Protein Bars (Cookies and Cream)
Pure Protein Bars (Cookies and Cream)
Pure Protein
10.5g/100kcal81
#30
BUILT Bar Puff Protein Bars (Banana Cream Pie)
BUILT Bar Puff Protein Bars (Banana Cream Pie)
Built
12.1g/100kcal80
See all 433 ranked →

Performance

Visual comparison across the 5 dimensions and macronutrient split.

Radar

How this product compares on each dimension — overlaid on the category median (gray). Larger area is always better. Hover any label for raw values and formula.

ProteinEfficiencyValue forMoneyLeannessLow CarbFiber
This productAverage Protein Bar(n=433)
Learn more about our methodology →

Macro Split

180kcal/serving
Protein
44%
Fat
21%
Carbs
35%

Nutrition

Macronutrient breakdown and product details.

NutrientPer Serving (50g)Per 100g
Energy180kcal360kcal
Protein21g42g
Total Fat4.5g9g
Sat. Fat3.5g7g
Carbohydrates17g34g
Fiber2g4g
Sugar3g6g
Sodium90mg180mg

Shop

Best prices across retailers — shown in your selected currency.

ProductRetailerPricePer ServingShips to
12-Bar Box600g · 12 sv
Best Value
Amazon US
USA
US$14.88
US$1.24/sv
Buy Now
12-Bar Box600g · 12 servings
Amazon US
Best Value
US$14.88
US$1.24/serving
USA
Buy
Prices shown in each retailer's original currency. Shipping availability and delivery to your country depend on the retailer. Affiliate disclosure: when you click a “Buy” link and make a purchase, we may earn a small commission at no extra cost to you.

Featured In

Articles that analyse or compare this product.

A protein bar cross-section, protein puffs, and a protein cookie arranged on a dark surface with a teal accent light
A protein bar cross-section, protein puffs, and a protein cookie arranged on a dark surface with a teal accent light

Best Protein Bars and Snacks for Weight Loss

Not all protein bars help you lose weight — some have as much fat and sugar as a candy bar. We ranked 430+ bars and snacks by protein per calorie to find the ones that actually earn their place in a deficit.

May 14, 20265 minProtein BarNutrition
An arrangement protein bars
An arrangement protein bars

Best Pure Protein Bar: All Flavors Ranked by Nutrition

Every Pure Protein bar promises 20 g of protein — but calories, fat, and carbs vary wildly by flavor. We ranked all 13 against 400+ bars to find which ones give you the most protein per calorie.

May 11, 20268 minProtein BarNutrition

Disclaimer — All nutritional data and product information is provided to the best of our knowledge based on publicly available sources and may contain inaccuracies. MacroXray is not responsible for discrepancies between listed and actual product data. Nothing on this site constitutes medical, dietary, or nutritional advice. Always consult a qualified healthcare professional before making changes to your diet. Dietary restriction labels (e.g. gluten-free, vegan) are based on ingredient information and may not account for cross-contamination or manufacturing processes — always verify with the manufacturer if you have allergies or intolerances. Halal, Kosher and other certifications shown are based on product labeling or third party site descriptions; actual certification status may vary by region and should be confirmed with the certifying body or manufacturer. Prices shown are sourced from third-party retailers at the time of last scan and may have changed since then. MacroXray is not a retailer and does not sell products directly.

MacroXray logoMACROXRAY

Your Protein. Your Rules. Ranked. We rank based on published nutrition data — no sponsored rankings, no mystery grades. Just numbers.

Featured onBoworaMacroXray - Featured on Startup Fame

Product

  • Optimize
  • Crave
  • Benchmark
  • Products
  • Articles
  • Brands

Categories

  • Protein Powder
  • Clear Protein
  • RTD Shake
  • Protein Bar
  • Protein Crisps
  • Sweet Snack
  • Savoury Snack
  • Smoothie
  • Cooking Mix
  • Fresh & Chilled
  • Other

Company

  • About
  • Methodology
  • FAQ
  • Affiliate Disclosure
  • Privacy Policy
  • Terms of Service
  • Contact Us
© 2026 MacroXray. All rights reserved.
Text size
Some links are affiliate links. Affiliate disclosure
Pure Protein Pure Protein Bars (Chocolate Deluxe)
Pure ProteinPure Protein Bars (Chocolate Deluxe)Protein Bar · Chocolate · Milk Blend · #28 of 433 Protein Bars
Gluten-Free
XRay Score
82/100
Weighted across
5 dimensions
Protein Efficiency11.7 g/100kcalValue for Money16.9 g/$Leanness4.7:1 P:FLow Carb30.0g net/100gFiber4.0 g/100g
This productProtein Bar avg
Nutrition
/ serving 50g/ 100g
Calories180 kcal360 kcal
Protein21g42g
Fat4.5g9.0g
Carbs (total)17g34g
Fiber2.0g4.0g
Sugar3.0g6.0g
Macro Split
180kcal/svg
Protein
44%
Fat
21%
Carbs
35%
Protein Bar Rankings
Value
Rank
Protein Efficiency
11.7 g/100kcal
#19/433
Value for Money
16.9 g/$
#2/401
Leanness
4.7:1 P:F
#20/419
Low Carb
30.0g net/100g
#202/379
Fiber
4.0 g/100g
#298/366
MacroXray logoMACROXRAY
Generated on Jun 15, 2026 bymacroxray.com
YOUR PROTEIN.YOUR RULES. RANKED.
Buy Now