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Pure Protein

Pure Protein Bars (Cookies and Cream)

Cookies and Cream · Soy Protein Isolate, Milk Protein Isolate, Whey Protein Isolate, Whey Protein Concentrate, Casein, Hydrolyzed Gelatin · 50g serving

#29in Protein Bar(433)
Collagen✓ Gluten-Free
1/3
XRay Score
81/100
Performance
P/kcal$P:F▾ CFb
At-a-Glance
20g
Protein /serving
4g
Fiber /serving
190
kcal /serving
10.5g
Protein /100kcal
Performance
ProteinEfficiencyValue forMoneyLeannessLow CarbFiber
Where to Buy
Amazon USBest value
12-Bar Box · 12 servings
US$1.42/serving
US$16.99 for pack
Buy Now
Ships to: USA
🇺🇸 Prices in USD
Affiliate link · we may earn a small commission
View more buying options

XRay Summary

  • Ranks #29 of 433 · XRay Score 81/100
  • Strength: Value For Money (Top 1%)
  • Weakness: Fiber (Bottom 63%)
  • Protein Source: Milk Blend
  • Flavor: Sweet
  • Dietary: Gluten-Free

Pure Protein Bars (Cookies and Cream) by Pure Protein performs well above average in the protein bar category with an XRay Score of 81/100, placing #29 out of 433. Its strongest dimension is value for money (top 1%), delivering solid bang for your buck. On the flip side, fiber isn't a strong point here (bottom 63% of the category). The protein comes from a milk protein blend, combining the benefits of both whey and casein. Flavor-wise, it features sweet notes. It should also be noted that this product is gluten-free.

How It Ranks

Ranked against 433 products in this category.

XRay Score5D weighted score across all dimensions
#29 of 433
81/100XRay Score
Protein Efficiencygrams of protein per 100 kcal — higher is better
#49 of 433
10.5g/100kcal20.0g/serving89th percentile
Value for Moneygrams of protein per unit of currency — higher is better
#5 of 401
14.1 g/US$99th percentile
Leannessprotein-to-fat ratio — higher is better
#53 of 419
3.3:188th percentile
Low Carbnet carbs per 100g — lower is better
#167 of 379
28.0g/100g14.0g/serving56th percentile
Fiberfiber per 100g — higher is better
#229 of 366
8.0g/100g4.0g/serving38th percentile

Leaderboard

XRay Score — Protein Bar (433 products)

RankProductProtein Eff.g/100kcalScore/100
#1
David Protein Bar, Cake Batter
David Protein Bar, Cake Batter
David
18.7g/100kcal97
···
#27
Protein Bar, White Chocolate Raspberry
Protein Bar, White Chocolate Raspberry
Quest Nutrition
10.5g/100kcal82
#28
Pure Protein Bars (Chocolate Deluxe)
Pure Protein Bars (Chocolate Deluxe)
Pure Protein
11.7g/100kcal82
#29
Pure Protein Bars (Cookies and Cream)
Pure Protein Bars (Cookies and Cream)
Pure Protein
10.5g/100kcal81
#30
BUILT Bar Puff Protein Bars (Banana Cream Pie)
BUILT Bar Puff Protein Bars (Banana Cream Pie)
Built
12.1g/100kcal80
#31
BUILT Bar Puff Protein Bars (Churro)
BUILT Bar Puff Protein Bars (Churro)
Built
12.1g/100kcal80
—
BUILT Bar Puff Protein Bars (Mint Chip)
BUILT Bar Puff Protein Bars (Mint Chip)
Built
12.1g/100kcal80
—
BUILT Bar Puff Protein Bars (Chocolate Milkshake)
BUILT Bar Puff Protein Bars (Chocolate Milkshake)
Built
12.1g/100kcal80
—
BUILT Bar Puff Protein Bars (Salted Caramel)
BUILT Bar Puff Protein Bars (Salted Caramel)
Built
12.1g/100kcal80
See all 433 ranked →

Performance

Visual comparison across the 5 dimensions and macronutrient split.

Radar

How this product compares on each dimension — overlaid on the category median (gray). Larger area is always better. Hover any label for raw values and formula.

ProteinEfficiencyValue forMoneyLeannessLow CarbFiber
This productAverage Protein Bar(n=433)
Learn more about our methodology →

Macro Split

190kcal/serving
Protein
39%
Fat
26%
Carbs
35%

Nutrition

Macronutrient breakdown and product details.

NutrientPer Serving (50g)Per 100g
Energy190kcal380kcal
Protein20g40g
Total Fat6g12g
Sat. Fat3.5g7g
Carbohydrates18g36g
Fiber4g8g
Sugar4g8g
Sodium180mg360mg

Shop

Best prices across retailers — shown in your selected currency.

ProductRetailerPricePer ServingShips to
12-Bar Box600g · 12 sv
Best Value
Amazon US
USA
US$16.99
US$1.42/sv
Buy Now
12-Bar Box600g · 12 servings
Amazon US
Best Value
US$16.99
US$1.42/serving
USA
Buy
Prices shown in each retailer's original currency. Shipping availability and delivery to your country depend on the retailer. Affiliate disclosure: when you click a “Buy” link and make a purchase, we may earn a small commission at no extra cost to you.

Featured In

Articles that analyse or compare this product.

An arrangement protein bars
An arrangement protein bars

Best Pure Protein Bar: All Flavors Ranked by Nutrition

Every Pure Protein bar promises 20 g of protein — but calories, fat, and carbs vary wildly by flavor. We ranked all 13 against 400+ bars to find which ones give you the most protein per calorie.

May 11, 20268 minProtein BarNutrition

Disclaimer — All nutritional data and product information is provided to the best of our knowledge based on publicly available sources and may contain inaccuracies. MacroXray is not responsible for discrepancies between listed and actual product data. Nothing on this site constitutes medical, dietary, or nutritional advice. Always consult a qualified healthcare professional before making changes to your diet. Dietary restriction labels (e.g. gluten-free, vegan) are based on ingredient information and may not account for cross-contamination or manufacturing processes — always verify with the manufacturer if you have allergies or intolerances. Halal, Kosher and other certifications shown are based on product labeling or third party site descriptions; actual certification status may vary by region and should be confirmed with the certifying body or manufacturer. Prices shown are sourced from third-party retailers at the time of last scan and may have changed since then. MacroXray is not a retailer and does not sell products directly.

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Your Protein. Your Rules. Ranked. We rank based on published nutrition data — no sponsored rankings, no mystery grades. Just numbers.

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Pure Protein Pure Protein Bars (Cookies and Cream)
Pure ProteinPure Protein Bars (Cookies and Cream)Protein Bar · Sweet · Milk Blend · #29 of 433 Protein Bars
Gluten-Free
XRay Score
81/100
Weighted across
5 dimensions
Protein Efficiency10.5 g/100kcalValue for Money14.1 g/$Leanness3.3:1 P:FLow Carb28.0g net/100gFiber8.0 g/100g
This productProtein Bar avg
Nutrition
/ serving 50g/ 100g
Calories190 kcal380 kcal
Protein20g40g
Fat6.0g12g
Carbs (total)18g36g
Fiber4.0g8.0g
Sugar4.0g8.0g
Macro Split
190kcal/svg
Protein
39%
Fat
26%
Carbs
35%
Protein Bar Rankings
Value
Rank
Protein Efficiency
10.5 g/100kcal
#49/433
Value for Money
14.1 g/$
#5/401
Leanness
3.3:1 P:F
#53/419
Low Carb
28.0g net/100g
#167/379
Fiber
8.0 g/100g
#229/366
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Generated on Jun 15, 2026 bymacroxray.com
YOUR PROTEIN.YOUR RULES. RANKED.
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